Stop spending ad budget without knowing what works.
If your tracking is broken, every ad decision is a guess. We audit your tracking and ad setup so you can finally judge what brings real enquiries.
Sound familiar?
I spend on ads but cannot prove what works
My conversions look wrong or double-counted
Google or Meta reports do not match reality
I am not sure my tracking pixel even fires
Budget goes to campaigns with no real return
I cannot tell which channel brings leads
We make your numbers trustworthy again.
Before optimizing spend, we confirm your tracking tells the truth: pixels, events, conversions and analytics all measuring the right actions, once.
Then we review where budget goes, flag the leaks, and show you which campaigns and channels actually produce enquiries.
- Tracking and conversion event audit
- Pixel, tag and analytics validation
- Ad account and spend review
- Attribution and reporting check
- Wasted-spend and leak identification
- Clear list of priority fixes
Built for the right stage.
- Businesses running ads without clear results
- Owners who suspect their data is wrong
- Anyone about to scale spend and wants it safe
What you receive.
Tracking health report
Exactly what is measured correctly and what is not.
Ad leak findings
Where budget is wasted and why.
Action plan
Prioritized fixes before you spend another euro.
How we make your ad data trustworthy again
You cannot optimise what you cannot measure. If a conversion fires twice, or not at all, every decision built on that number is wrong — you scale campaigns that lose money and pause ones that actually work. That is why we start with measurement, not with the ad account.
We verify that pixels and tags fire correctly, that conversions track the actions that matter, and that analytics and attribution tell a consistent story. Only then do we review where budget goes, flag the leaks, and show which campaigns and channels genuinely produce enquiries. The result is a short, prioritised list you can act on before spending another euro.
Questions people ask before getting started
How do I know if my tracking is broken?
Common signs: ad platform numbers that do not match your analytics, conversions that look too high or suspiciously round, or sales you cannot trace to a source. The audit confirms exactly what is and is not measured correctly.
Which ad platforms do you audit?
We review the major platforms — Google Ads and Meta (Facebook/Instagram) most often — along with Google Analytics and the conversion tracking that ties them together.
Will you manage my ads after the audit?
The audit is diagnostic — it shows what is wrong and what to fix first. We can advise on next steps; ongoing management can be arranged separately if needed.
I think I am wasting ad budget. Can you confirm where?
Yes — that is the point of the audit. We identify wasted spend, leaks and untracked conversions, then give you a clear list of what to fix to stop the bleeding.
Is the audit worth it on a small ad budget?
Often more so. On a small budget, every wasted euro matters more — fixing tracking and leaks early prevents months of spend on the wrong campaigns.
Not sure where to start? Begin with a diagnosis.
Send us your website and the problem you are facing. We will help you understand what matters first.
